Question: This chapter observes that some marketers find greener pastures when they target low-income people. How ethical is it to single out consumers who cannot afford

This chapter observes that some marketers find “greener pastures” when they target low-income people. How ethical is it to single out consumers who cannot afford to waste their precious resources on discretionary items? Under what circumstances should we encourage or discourage this segmentation strategy?

Step by Step Solution

★★★★★

3.34 Rating (160 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock

You should indicate an understanding of s... View full answer

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related Consumer Behaviour Questions!

How ethical is it to do business in different countries around the world? An international organization, Transparency International, keeps track of the perception of ethical practices in different...

The design of a new multinational personnel selection system at MobilCom. Louisa is a senior HR manager at MobilCom, currently residing and working in the Kuala Lumpur (KL) office. She had completed...

Bus service had a stodgy, old-fashioned image when Bonus began developing a new marketing plan in 2007. Co-owned by Greyhound Lines and Peter Pan Bus Lines, Bolt Bus noticed that traditional...

This chapter observes that some marketers find greener pastures when they target low-income people. How ethical is it to single out consumers who cannot afford to waste their precious resources on...

8 This chapter observes that some marketers find "green- er pastures" by targeting low-income people. How eth- ical is it to single out consumers who cannot afford to waste their precious resources...

Choose one of the discussion prompts below to research and write Find good and bad examples of advertising targeted at elderly consumers. To what degree does advertising stereotype the elderly? What...

The chapter observes that some marketers are finding greener pastures by targeting low-income people. How ethical is it to single out consumers who cannot afford to waste their precious resources on...

The chapter observes that some marketers are finding greener pastures by targeting lowincome people. how ethical is it to single out consumers who cannot afford to waste their precious resources on...

World Review, the monthly newsmagazine, has recently changed its format (more holiday recipes and cartoons, less political commentary) and is interested in subscriber response. In a randomly selected...

100t t

If the median value of the consumer confidence index is 9 2 , which consumer confidence index value indicates a particularly strong economy? 9 1 9 9 9 3 9 0

=+3. Why do we have the admonition about inferring causality from correlations? What is wrong with making such inferences? Why do we feel comfortable making causal inferences from experimental data,...

If this is a product you have actually purchased, explain the reasoning behind your current satisfaction or dissatisfaction with the product. If not, develop several reasons you might be satisfied or...

Make a final decision about which product you will purchase. Describe the heuristics that aided in your decision making.

Identify at least five alternative product options that you are interested in. Narrow down your selection to two or three choices. Which are the most feasible? What are the pros and cons of each?

A researcher has conducted a study and has obtained a data set. He is seeking your help and requests that you calculate the mean, range, median, and mode and distinguish which of these are measures...

If a bond pays $50 interest semi-annually with a par value of $1,000, its coupon rate is 5% 10% 15% 20% Investors are willing to purchase bonds with a call feature only if the bonds offer a(n)...

Why is growing the number of users such an important metric for social media companies? How does Metcalfes Law relate to the profitability of social media companies? How could LinkedIn help create...