Choose one of the discussion prompts below to research and write

• Find good and bad examples of advertising targeted at elderly consumers. To what degree does advertising stereotype the elderly? What elements of ads or other promotions appear to determine their effectiveness in reaching and persuading this group?
• Find good and bad examples of advertising targeted at a specific gender. To what degree does advertising stereotype gender? What elements of ads or other promotions appear to determine their effectiveness in reaching and persuading this group?
• More than half of U.S. workers earn less than $30,000 a year, barely above the poverty line for a family of five. What would you recommend to a company looking to target bottom of the pyramid consumers in the United States?
• Some marketers are finding 'greener pastures' by targeting low-income people. How ethical is it to single out consumers who cannot afford to waste their precious resources on discretionary items? Under what circumstances should this segmentation strategy be encouraged or discouraged? Is it ethical for marketers to promote products that most members of the lower classes and working class cannot afford?
• Sears, JC Penney, and Walmart tried hard in recent years to upgrade their images and appeal to higher-class consumers. How successful have these efforts been? Do you believe this strategy is wise?
• Status symbols are products, such as Rolex watches or expensive sports cars, that we value because they show others how much money or prestige we have. Do you believe that your peer group values status symbols? Why or why not? If yes, what are the products that you think are status symbols for consumers your age? Do you agree with the assertion that a cell phone is a status symbol for many young people?
• Thorstein Veblen argued that women were often used as a vehicle to display their husbands' wealth. Is this argument still valid today?
• Some people argue that status symbols are dead. Do you agree? Why or why not? It may help to look for examples of status symbols over time.

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