Question: 8 This chapter observes that some marketers find green- er pastures by targeting low-income people. How eth- ical is it to single out consumers who

8 This chapter observes that some marketers find "green- er pastures" by targeting low-income people. How eth- ical is it to single out consumers who cannot afford to waste their precious resources on discretionary items? Under what circumstances should we encourage or dis- courage this segmentation strategy?

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