Question: Using the consumer decision process model, describe the typical process of purchasing a piece of furniture. What type of consumer decision is this? How does

Using the consumer decision process model, describe the typical process of purchasing a piece of furniture. What type of consumer decision is this? How does understanding the decision process model influence Jordan’s marketing strategy?

Jordan’s Furniture is a family-run, regional, furniture retailer that sells mid-priced furniture. The company employs lovable spokespersons, humorous ads, and a shopping-as-entertainment mentality to attract potential customers.

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