What are some ways that companies can use marketing-mix elements such as brand names and symbols to
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What are some ways that companies can use marketing-mix elements such as brand names and symbols to affect consumer inferences?
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Companies can use product features price ...View the full answer
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Related Book For
Consumer Behavior
ISBN: 978-1305507272
7th edition
Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
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