Question: What do you think? Is this over the line, or does it matter where the money comes from so long as the end result is

What do you think? Is this over the line, or does it matter where the money comes from so long as the end result is beneficial?

Some researchers believe that the field of consumer behavior should be a pure rather than an applied science. That is, research issues should be framed in terms of their scientific interest rather than their applicability to immediate marketing problems. Give your views on this issue. LOI

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