Define what psychographic are, and discuss their use and potential limitations in a marketing context.
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Define what psychographic are, and discuss their use and potential limitations in a marketing context.
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Psychographics is a description of consumers based on th...View the full answer
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Related Book For
Consumer Behavior
ISBN: 978-1305507272
7th edition
Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
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