Question: Define what psychographic are, and discuss their use and potential limitations in a marketing context.

Define what psychographic are, and discuss their use and potential limitations in a marketing context.

Step by Step Solution

★★★★★

3.32 Rating (167 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock

Psychographics is a description of consumers based on th... View full answer

blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Consumer Behaviour Questions!

Q:

Define adjusting entries and discuss their purpose.

Q:

Define reversing entries and discuss their purpose.

Q:

This chapter mentions that psychographic analyses can be used by politicians to market themselves. What are some of the marketing strategies and techniques used by politicians in recent elections?...

Q:

Consumer Behavior, (marketing management) 1. Explain the differences between global values, terminal values, instrumental values, and domain-specific values. 2. What is the consumer materialism and...

Q:

Why are personality traits of interest to marketers? What are psychographics? Discuss their use and potential limitations in a marketing context. What is the relevance of culture in psychographics...

Q:

Why are personality traits of interest to marketers? In your own words, explain and support your answer. What are psychographics? Discuss their use and potential limitations in a marketing context....

Q:

What are psychographics? Discuss their use and potential limitations in a marketing context. Please explain and support your idea.

Q:

What are psychographics? Discuss their use and potential limitations in a marketing context. Explain and support your

Q:

What are the three components of a consumer's lifestyle? Define what psychographicsare, anddiscuss their use and potential limitations in a marketing context. Please explain in at least in at least 4...

Q:

7. Define psychographics, and discuss its use and potential limitations. Consumers learn valuesenduring beliefs about things that are importantthrough the processes of socialization and...

Q:

Why do auditors identify accounts and related assertions at risk of material misstatement? What are the implications of identifying an account as having a significant risk? Alfred Enterprises (AE)...

Q:

4. What proposed explanations overcame the problem of how thecontinents moved?

Q:

You are evaluating building a manufacturing plant on land you already own free and clear. You should include the initial cost of the land. You should include the current value of the land. You should...

Q:

8.2.3 For a fixed t > 0, show that M.t/ and jB.t/j have the same marginal probability distribution, whence For 0 jB.t/j/? fM(1)(2) = 2 () for z> 0. (Here M(t)=maxout B(u).) Show that E[M(t)]=21/.

Q:

Does subliminal advertising work? Support your view.

Q:

How do advertisers use contrast to make sure that their ads are noticed? Would the lack of contrast between the advertisement and the medium in which it appears help or hinder the effectiveness of...

Q:

What are the implications of figure-ground relationships for print ads and for online ads? How can the figure-ground construct help or interfere with the communication of advertising messages?

Q:

Given an interest rate of 4.2 percent per year, what is the value at date t = 7 of a perpetual stream of $2,600 payments that begins at date t = 15? (Do not round intermediate calculations and round...

Q:

MJSProblem 4-34 Growing Annuity Payments You want to accumulate $2 millions by your retirement date, which is 25 years from now. You will make 25 deposits in your bank, with the first occurring today...

Q:

We are now considering investing in a surface-mount placement (SMP) machine: a $500,000 initial investment, annual savings of $92,500 for a 10-year period, and a salvage value of $50,000. We use 10%...