What is eco-wakening, and what are the likely consequences for consumer behavior?
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What is eco-wakening, and what are the likely consequences for consumer behavior?
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Ecowakening refers to the growth in awareness of companies to claim a brand purpose Tha...View the full answer
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Related Book For
Consumer Behavior Buying Having Being
ISBN: 9780138170806
14th Edition
Authors: Michael R. Solomon, Cristel Antonia Russell
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