What is puffery? Give some examples. When does puffery cross the line to deception?

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Contemporary Advertising

ISBN: 978-3525407189

16th Edition

Authors: William F Arens

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Question Posted: Sep 27, 2023 06:34 AM

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What is puffery? Give some examples. When does puffery cross the line to deception?

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Puffery is an exaggerated subjective claim ...View the full answer

Contemporary Advertising

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