As we discussed in the opening chapter vignette, Social Media has changed the advertising game forever. It
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As we discussed in the opening chapter vignette, Social Media has changed the advertising game forever. It has thrown a wrench into the standard way of communicating with audiences and how agencies, advertisers, and publishers interact with each other. In this exercise you will see a series of campaigns, Web sites and advertisements.
In evaluating these creative examples, try to determine:
1. Who is the audience that the advertiser is trying to communicate to.
2. And the ways that the advertiser could use social media to continue a deeper relationship with the target audience.
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Related Book For 
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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