Considering recent advances in computer animation technology, many clients and viewers expect to be wowed with the
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Considering recent advances in computer animation technology, many clients and viewers expect to be wowed with the latest technology in commercials, especially those representing technical innovations. For the Prius launch, do you think Saatchi & Saatchi and Toyota made the right choice to shoot the TV ad with a minimum of special effects? Why or why not?
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The decision to use a minimum of special effects in a TV ad for the Prius launch by Saatchi Saatchi and Toyota depends on several factors including th...View the full answer
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Related Book For 
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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