How does GEICO use advertising to both get an immediate response from prospects and build brand equity?

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How does GEICO use advertising to both get an immediate response from prospects and build brand equity? Who else do you think does this well?

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Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

Question Posted: Sep 07, 2023 08:53 AM

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How does GEICO use advertising to both get an immediate response from prospects and build brand equity?

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GEICO the insurance company has been highly successful in using advertising to achieve both immediate response from prospects and build brand equity through a combination of creative marketing strateg...View the full answer

Contemporary Advertising And Integrated Marketing Communications

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