One of the growing trends in advertising is the increased use of creative boutiques. Many of these smaller shops have won clients previously handled by larger, full-service advertising agencies. Peruse the small sampling of creative boutiques below and answer the questions that follow.
■ AdWorks: www.adworks.com
■ B Creative: www.bcreative.com
■ Crispin Porter + Bogusky: www.cpbgroup.com
■ JDG Designs: www.jdgdesign.com
■ Love and War: www.thisisloveandwar.com
■ StrawberryFrog: www.strawberryfrog.com/sf
■ The Unknown Ad Guys:
www.hometownsportspromo.com
a. What is the focus of the company’s work (consumer, business-to-business, ethnic, general market)?
b. What are the scope and size of the company’s business?
c. What services does the company offer?
d. What is your overall impression of the company and its work? Why?