Big Stans Tri-State Mattress Outlet usually advertises by sponsoring monster truck shows or demolition derbies. However, Big Stan wants to

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Big Stan’s Tri-State Mattress Outlet usually advertises by sponsoring monster truck shows or demolition derbies. However, Big Stan wants to expand his business and has decided to try radio advertising. Using the script format found on page 396 create the kind of radio ad that would please Big Stan and his potential customers.

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Related Book For  answer-question

Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

Question Details
Chapter # 11- Creative Execution: Art and Copy
Section: The Advertising Experience
Problem: 1
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Question Posted: September 07, 2023 08:53:51