Visit the following Web sites to see what else you can learn about the early advertising efforts

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Visit the following Web sites to see what else you can learn about the early advertising efforts of companies here and abroad. Can you find some early ads for Kodak? Coca-Cola?
Sunkist? Who are some of the other major advertisers listed? What specific characteristics in art and copy styles do you notice that make these ads different from advertising today?
a. The Emergence of Advertising in America section of the John W. Hartman Center for Sales, Advertising, and Marketing History at Duke University: http://scriptorium.lib.duke.edu/eaa 
b. Archives of the History of Advertising Trust: www.hatads.org.uk/home.html 
c. William F. Eisner Museum of Advertising and Design(Milwaukee, WI): www.eisnermuseum.org 
d. The Museum of Broadcast Communications (Chicago,IL): www.museum.tv/home.php 
e. Nineteenth century advertising in Harper’s Weeklymagazine: http://advertising.harpweek.com 
f. USATVADS (a large—more than 1 million examples—pay-site collection of American television commercials): www.usatvads.net
g. Advertising, marketing, and commercial imagery collections of the National Museum of American History at the Smithsonian: www.americanhistory.si.edu/archives/d-7.htm

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Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

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