What do you think of the actions of Don lmuss sponsors? Imus apologized repeatedly for his comments.
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What do you think of the actions of Don lmus’s sponsors? Imus apologized repeatedly for his comments. Should the advertisers have stuck by him? What were the concerns of the advertisers about continuing a relationship with lmus? As of early 2008, lmus is back on the air. Would you encourage a company to sponsor his show now that he has paid a price for what he said?
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Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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