As e-commerce companies make the shift to the large and growing mobile commerce (m-commerce) market of consumers

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As e-commerce companies make the shift to the large and growing mobile commerce (m-commerce) market of consumers accessing and shopping on their smart phones, benefits to consumers include different and better deals—and discounts. However, the smaller screen size of smart phones can be one of the challenges when navigating and selecting from among many items. Discuss and evaluate the advantages and disadvantages of the growing m-commerce phenomenon. Do the benefits outweigh the drawbacks? What is your experience with m-commerce?

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Contemporary Business

ISBN: 9781119905769

4th Canadian Edition

Authors: Louis E. Boone, David L. Kurtz, Michael H. Khan, Brahm Canzer, Rosalie Harms, Peter Moreira

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