Comarketing and cobranding are techniques that organizations often use to market their own and each others products,
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Comarketing and cobranding are techniques that organizations often use to market their own and each other’s products, such as Nike running shoes and the Apple iPod. On your own or with a classmate, choose two firms with goods and/or services you think would work well together for comarketing separate products or cobranding a single product. Create an advertisement for your comarketing or cobranding effort.
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Related Book For
Contemporary Business
ISBN: 9781119905769
4th Canadian Edition
Authors: Louis E. Boone, David L. Kurtz, Michael H. Khan, Brahm Canzer, Rosalie Harms, Peter Moreira
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