Conduct research to learn more about companies that have successfully utilized social media to build their brands.

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Conduct research to learn more about companies that have successfully utilized social media to build their brands. Consider a consumer products company, an electronics company, an automobile company, or an airline. Discuss the various ways companies use social media, and include examples. Visit at least three social media sites to assess the company’s approach on each site.

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Contemporary Business

ISBN: 9781119905769

4th Canadian Edition

Authors: Louis E. Boone, David L. Kurtz, Michael H. Khan, Brahm Canzer, Rosalie Harms, Peter Moreira

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