In comparison to competitors, discuss how LOrals strategy of an experiential and immersive customer experience might translate

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In comparison to competitors, discuss how L’Oréal’s strategy of an experiential and immersive customer experience might translate to deeper connections and increased customer loyalty.

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Contemporary Business

ISBN: 9781119905769

4th Canadian Edition

Authors: Louis E. Boone, David L. Kurtz, Michael H. Khan, Brahm Canzer, Rosalie Harms, Peter Moreira

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