You have probably taken a marketing survey at one time or another. Go to SurveyMonkey.com, an online

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You have probably taken a marketing survey at one time or another. Go to SurveyMonkey.com, an online survey tool, to learn more about how it works. What are some of the different ways surveys are used? How would you reach the right consumers and collect relevant results? What types of questions would you ask if you were opening an Internet near your campus?

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Contemporary Business

ISBN: 9781119498414

18th Edition

Authors: Louis E. Boone, David L. Kurtz, Susan Berston

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