Comarketing and cobranding are techniques that companies often use to market their own and each other's products,
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Comarketing and cobranding are techniques that companies often use to market their own and each other's products, such as Sherwin Williams paints featured in Pottery Barn home furnishings catalogs. On your own or with a classmate, choose two companies with products that would work well together for comarketing separate products or cobranding a single product.
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Related Book For
Contemporary Business
ISBN: 9781119498414
18th Edition
Authors: Louis E. Boone, David L. Kurtz, Susan Berston
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