Comarketing and cobranding are techniques that companies often use to market their own and each other's products,

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Comarketing and cobranding are techniques that companies often use to market their own and each other's products, such as Sherwin Williams paints featured in Pottery Barn home furnishings catalogs. On your own or with a classmate, choose two companies with products that would work well together for comarketing separate products or cobranding a single product.

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Contemporary Business

ISBN: 9781119498414

18th Edition

Authors: Louis E. Boone, David L. Kurtz, Susan Berston

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