1. Describe the social influences that might affect the decisions that consumers make about where to spend...
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1. Describe the social influences that might affect the decisions that consumers make about where to spend their winter recreation time and dollars.
2. The evaluation of alternatives is an important step in the buying decision for consumers who are considering whether to visit Butternut or some other mountain. What would be some of the evaluative criteria in this decision, and why?
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1 Social influences depend on the social groups to which consumers belong If you grow up skiing with ...View the full answer
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