1. How can PepsiCo capitalize on what it has learned about the buying behavior of young athletes?...
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1. How can PepsiCo capitalize on what it has learned about the buying behavior of young athletes?
2. Gatorade’s president says, “We probably know more about who on Twitter is the most influential influencer of end user athletes than Twitter does, because we’ve made it our business to know that.” What can social media tell PepsiCo about the market for Gatorade?
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1 The concepts of creating new needs changing the athl...View the full answer
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