1. Discuss the role of overseas distributors and the value they contribute. 2. What benefits can be...
Question:
1. Discuss the role of overseas distributors and the value they contribute.
2. What benefits can be realized using overseas distributors compared to other methods?
3. What is meant by “commitment to international marketing”?
4. What is meant by “lip service to marketing”?
5. What should be done in the situation described in the case?
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1 Like other small inexperienced industrial product manufacturers Measurement Devices of Canada MDC employs distributors to represent it in its best 15 offshore markets The attractiveness of this inte...View the full answer
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