1. Explore the Internet to find out the extent of Djokovics online presence. How do you think...

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1. Explore the Internet to find out the extent of Djokovic’s online presence. How do you think he might improve it to promote himself?

2. What else can Djokovic and his marketing team do to increase his name recognition in the United States?

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Contemporary Marketing

ISBN: 978-1133628460

16th edition

Authors: Louis Boone, David Kurtz

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