1. Is segmenting customers as Explorers, Admirals, and the like a useful marketing tool? Why or why...

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1. Is segmenting customers as “Explorers,” “Admirals,” and the like a useful marketing tool? Why or why not?

2. Which segments of the cruise market are most likely to be influenced by social media? Why?

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Contemporary Marketing

ISBN: 978-1133628460

16th edition

Authors: Louis Boone, David Kurtz

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Question Posted: Apr 20, 2018 03:35 AM

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1. Is segmenting customers as Explorers, Admirals, and the like a useful marketing tool? Why or why...

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1 They may say that such segmentation makes sense because the segmentation is customized for the cru...View the full answer

Contemporary Marketing

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