What is segmenting customers, and why is it perhaps the most important activity in CRM?

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Management Process

ISBN: 978-0201822939

4th Edition

Authors: Lee Long

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Question Posted: Jun 29, 2012 06:56 AM

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What is segmenting customers, and why is it perhaps the most important activity in CRM?

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Companies group customers in varieties of ways so that specialized commu...View the full answer

Management Process

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