1. What are the benefits of e-marketing for Hubway? What are the potential drawbacks? 2. Thus far,...
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1. What are the benefits of e-marketing for Hubway? What are the potential drawbacks?
2. Thus far, Hubway essentially engages in business-to-consumer (B2C) e-marketing. Cite two or three examples of ways in which Hubway might branch out into business-to-business (B2B) e-marketing.
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