1.Using the VALS framework, how would you segment the average viewer of Food Network programming? 

2. Using social media, what steps might Food Network take to expand its viewership to include more teens?  Viewers from different ethnic groups? 

3. What types of secondary data could be helpful to Food Network marketing researchers?  How could they put this data to use? 

4. Through social media, how do Food Network viewers become advocates for the network?