American Girl has expanded its products beyond the original American Girl dolls, intended for nine-year-old girls. Why
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American Girl has expanded its products beyond the original American Girl dolls, intended for nine-year-old girls. Why has this strategy worked for the company? Identify another well-known product that appeals to a specific age group. Do you think a similar strategy would be successful? Why or why not?
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American Girl makes dolls which appeal to every section of the American populatio...View the full answer
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