Define the research problem including the following four items: 1) The principals involved in the decision 2)

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Define the research problem including the following four items:

1) The principals involved in the decision

2) The symptoms of the problem

3) The probable causes of the symptoms

4) The anticipated uses of the information to be gathered. Are there any issues with the way the research problem is defined in the case?

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Contemporary Canadian Marketing Cases

ISBN: 978-0132827904

5th edition

Authors: H.F. Herb MacKenzie

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Question Posted: Apr 30, 2018 09:13 AM

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Define the research problem including the following four items: 1) The principals involved in the decision 2)

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Contemporary Canadian Marketing Cases

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