Draw a line representing the goodsservices continuum. Then place each of the following along the continuum. Briefly

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Draw a line representing the goods–services continuum. Then place each of the following along the continuum. Briefly explain your decision.

a. Skype

b. Teleflora.com

c. Kohl’s department stores

d. Kia dealership

e. Netflix

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Contemporary Marketing

ISBN: 978-1133628460

16th edition

Authors: Louis Boone, David Kurtz

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Question Posted: Apr 30, 2018 09:18 AM

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Draw a line representing the goodsservices continuum. Then place each of the following along the continuum. Briefly

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A pure good is one where the tangible product is clear...View the full answer

Contemporary Marketing

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