Which of the four sales channels is each of the following salespeople most likely to use? a.

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Which of the four sales channels is each of the following salespeople most likely to use?

a. Salesperson in a Macy’s store

b. RE/MAX real estate agent

c. Route driver for Keebler snack foods (sells and delivers to local food retailers)

d. Technical support for HP

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Contemporary Marketing

ISBN: 978-1133628460

16th edition

Authors: Louis Boone, David Kurtz

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Question Posted: Apr 30, 2018 09:28 AM

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Which of the four sales channels is each of the following salespeople most likely to use? a.

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Personal selling takes place through several commu...View the full answer

Contemporary Marketing

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