Question: Do social recommendations increase ad effectiveness? A study of online video viewers compared viewers who arrived at an advertising video for a particular brand by

Do social recommendations increase ad effectiveness? A study of online video viewers compared viewers who arrived at an advertising video for a particular brand by following a social media recommendation link to viewers who arrived at the same video by Web browsing. Data were collected on whether the viewer could correctly re-call the brand being advertised after seeing the video. The results were:

Do social recommendations increase ad effectiveness? A study of online
What do these results tell you about social recommendations?

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