The global pandemic has significantly disrupted the marketing environment, creating opportunities for digital brands to thrive. Examine

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The global pandemic has significantly disrupted the marketing environment, creating opportunities for digital brands to thrive. Examine the extent to which each of the elements of the marketing mix have contributed to such online success.

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Digital Marketing Strategy Implementation And Practice

ISBN: 247145

8th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick

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