Using Table 4.1 the Content Marketing Strategy Framework, create a content marketing strategy for an organisation of your choice.

Table 4.1 Content Marketing Strategy Framework Framework element What this means 1. Purpose and goals Why are you creating content and what value will it provide? For whom are you creating content and how will they benefit? 2. Audience 3. Story 4. Process 5. Measurement What specific, unique, and valuable ideas will you build your content assets around? How will you structure and manage your operations to activate your plans? How will you gauge performance and continually optimize your efforts?