E-commerce Business Technology Society 17th Edition Kenneth C. Laudon, Carol Guercio Traver - Solutions

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What are the key attributes of a B2B e-commerce website? What early technologies are they descended from?
Explain the differences between B2B commerce and B2B e-commerce.
Why have online auctions declined in popularity compared to the early years of e-commerce?
What types of products are well suited for an auction market? At what points in the product life cycle can auction markets prove beneficial for marketers?
What are some of the risks of penny (bidding fee) auctions?
How does a reverse auction work?
What is the difference between a C2C and a B2B auction?
What are two measures that can be used to understand the importance of social networks and to compare them to other Internet experiences?
Why are mobile social networks growing so quickly?
Why is Pinterest considered a social network, and how does it differ from Facebook?
What are the four defining elements of a social network—online or offline?
What do social networks, auctions, and portals have in common?
Why are apps helping the newspaper and magazine industries even though websites failed to help them?
How has the book publishing industry’s experience with the Internet differed from the newspaper and magazine industries’ experience?
What advantages do purely digital news sites have over print newspapers? What advantages do traditional newspapers have over such sites?
What are the different revenue models that newspapers have used?
What are the three different business models that newspapers have used to try to adapt to the Internet?
What are the three dimensions in which the term “convergence” has been applied? What does each of these areas of convergence entail?
Why are on-demand service companies viewed as being disruptive and controversial?
Describe the business model of on-demand service companies.
In addition to matching job applicants with available positions, what larger function do online job recruitment companies fill? Explain how such companies can affect salaries and going rates.
Name and describe five traditional recruitment tools that companies have used to identify and attract employees. What are the disadvantages of such tools compared to online job recruitment and career services companies?
How have travel services suppliers benefited from consumer use of online travel services providers?
What is the most common use of real estate websites? What do most consumers do when they go to them?
Define channel conflict, and explain how it applies to the retail industry.
What is the biggest deterrent to the growth of the online insurance industry nationally?
Compare and contrast the two major types of online services industries. What two major features differentiate services from other industries?
What are some of the difficulties in providing services in an online environment? What factors differentiate the services sector from the retail sector, for example?
Which is the best measure of a firm’s financial health: revenues, gross margin, or net margin? Why?
What are five strategic issues specifically related to a firm’s capabilities? How are they different from industry-related strategic issues?
What is the difference between a supply-push sales model and a demand-pull sales model? Why do most manufacturer-direct firms have difficulty switching from the former to the latter?
Compare and contrast virtual merchants and omnichannel (bricks-and-clicks) merchants.
Explain the distinction between disintermediation and hypermediation as it relates to online retailing.
Name two assumptions that e-commerce analysts made early on about consumers and their buying behavior that turned out to be false.
What are some of the advantages that online retailers have?
What is BOPIS? How has it impacted local e-commerce?
What frequently makes the difference between profitable and unprofitable online businesses today?
Why were so many entrepreneurs initially drawn to start businesses in the online retail sector?
What is the doctrine of “fair use”? Why did the courts decide that Google’s scanning of copyrighted books was a “fair use”?
What is the “right to be forgotten”? What are some of the risks and benefits of establishing this right?
Why can’t pornographic sites simply be banned in the United States? Why has the Supreme Court struck down legislation intended to protect children from pornography?
What are some of the tactics that businesses that are illegal in the United States use on the Internet to operate outside the law?
What is web scraping, and why is it a copyright issue?
Define cybersquatting. How is it different from cyberpiracy? What type of intellectual property violation does cybersquatting entail?
What does the Digital Millennium Copyright Act (DMCA) attempt to do? Why was it enacted? What types of violations does it try to prevent?
How could the Internet potentially change the protection given to intellectual property? What capabilities of the Internet make it more difficult to enforce intellectual property law?
What is a patent, and how does it differ from a copyright?
List and describe five technological protections for online privacy.
What is the GDPR?
What are the two core principles of the FTC’s Fair Information Practices principles?
How is the opt-in model of informed consent different from the opt-out model? In which type of model does the consumer retain more control?
Describe how the strength of a privacy policy can be measured.
How does the history of privacy in the public sector differ from that in the private sector?
Explain why people with a serious medical condition might be concerned about researching their condition online or about using a health-related mobile app. What are some technologies that could prevent one’s personal information from being revealed?
Define “universalism,” “slippery slope,” “the New York Times test,” and “the social contract rule” as they apply to ethics.
What are the basic steps to follow in analyzing an ethical dilemma?
What are the basic principles of ethics?
What basic assumption does the study of ethics make about individuals?
List and describe some basic location-based marketing tools.
Why is location-based marketing so attractive to marketers?
What kinds of ad formats are found on mobile devices?
What is the multi-screen environment, and how does it change marketing?
Why are in-app ads so important to marketers?
What is the fastest-growing m-commerce platform, and why?
Why is mobile marketing different from desktop marketing?
List and briefly describe Pinterest marketing tools.
List and briefly describe TikTok marketing tools.
List and briefly describe Instagram marketing tools.
List and briefly describe Twitter marketing tools.
How can you measure the results of a social marketing campaign?
List and briefly describe the basic Facebook marketing tools.
Why is LinkedIn attractive to advertisers?
What are the five elements of the social marketing process?
What are the major social networks?
What are the objectives of social marketing?
Why is the connection among social, mobile, and local marketing important to marketers?
Why are social, mobile, and local marketing efforts interconnected?
Describe the two factors that make social, local, and mobile marketing different from traditional online marketing.
What are marketing analytics, and how are they used?
Define CTR, CPM, CPC, CPA, and VTR.
What is the difference between hits and page views? Why are these not the best measurements of web traffic?Which is the preferred metric for traffic counts?
Why is offline advertising still important?
What are some of the advantages of direct e-mail marketing?
What are some reasons online advertising now constitutes more than 70% of the total advertising market?
Why do companies that bundle products and services have an advantage over those that don’t or can’t offer this option?
Explain how versioning works. How is it different from dynamic pricing?
What are some of the reasons that freebies, such as free Internet service and giveaways, don’t work to generate sales at a website?
Is price discrimination different from versioning? If so, how?
What pricing strategy turned out to be deadly for many e-commerce ventures during the early days of e-commerce? Why?
What is big data, and why are marketers interested in it?
List the differences among databases, data warehouses, data marts, data lakes, and data mining.
What is a marketing automation system, and how is it used?
Why have advertising networks become controversial? What, if anything, can be done to overcome any resistance to this technique?
What are some of the issues with search engine advertising?
Research has shown that consumers often use the Internet to investigate purchases before buying at a physical location. What implication does this have for online merchants?
What marketing functions do websites serve?
How does the model of online consumer behavior differ from the traditional model of consumer behavior?
Is growth of the Internet, in terms of U.S. users, expected to continue indefinitely? What, if anything, will cause it to slow?
What are some of the security risks associated with the metaverse?
How does an online stored value payment system differ from a BNPL service?

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E-commerce Business Technology Society 17th Edition Kenneth C. Laudon, Carol Guercio Traver - Solutions

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