1. When compared to traditional desktop customers, why are mobile phone users much more likely to book...

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1. When compared to traditional desktop customers, why are mobile phone users much more likely to book a room or airline reservation for the same day?

2. Why did Orbitz management decide to construct a mobile Web site for corporate users rather than a native app?

3. Why did Orbitz build native apps for each mobile platform (iOS and Android) instead of a single mobile Web site?

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E-Commerce Essentials

ISBN: 978-0133544985

1st edition

Authors: Kenneth C. Laudon, Carol Guercio Traver

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Question Posted: Dec 12, 2018 08:38 AM

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1. When compared to traditional desktop customers, why are mobile phone users much more likely to book...

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E-Commerce Essentials

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