Assume you are a consultant to Top Spin, a tennis equipment manufacturer that sells its products directly
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Assume you are a consultant to Top Spin, a tennis equipment manufacturer that sells its products directly to customers on the Web. Top Spin is considering the use of YouTube videos to promote its products. Some of the salespeople have suggested that the videos include detailed reviews of the company’s products and endorsements by top tennis players. Other marketing staff have suggested including instructional tips and videos of the equipment being used at famous resorts. Write a 200-word report in which you evaluate these two alternatives proposed by the salespeople and the marketing staff.
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As a consultant to Top Spin I have evaluated the two alternatives proposed by the salespeople and th...View the full answer
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Tejaswi Kopparapu
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