Question: Many customers who use mobile devices prefer to make purchases using a mobile app instead of their devices Web browsers. It is less clear that

Many customers who use mobile devices prefer to make purchases using a mobile app instead of their devices’ Web browsers. It is less clear that these customers search for and select specific products using only the merchant’s dedicated mobile app. In about 200 words, outline the advantages and disadvantages of using a specific merchant’s mobile app to select and purchase products.

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