Describe how a focus group is set up and how it is used to generate new business

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Describe how a focus group is set up and how it is used to generate new business ideas.

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Entrepreneurship Successfully Launching New Ventures

ISBN: 9780132555524

4th Edition

Authors: Bruce R. Barringer, R. Duane Ireland

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Question Posted: Feb 27, 2024 03:07 AM

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Describe how a focus group is set up and how it is used to generate new business

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Setting Up a Focus Group Setting up a focus group involves several key steps to ensure its effectiveness in generating new business ideas The process typically includes the following Identifying Objec...View the full answer

Entrepreneurship Successfully Launching New Ventures

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