Propose a Design using an Entity Relationships Diagram (ERD) please. You are the CIO of the newly
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Propose a Design using an Entity Relationships Diagram (ERD) please.
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You are the CIO of the newly established Data Mining, Inc. (DMI), a company that specializes in collecting, storing and analyzing data on customers purchasing habits and then selling its findings to large e-business vendors. First, here is some background on the company, DMI was conceived by the CEO of a major corporation, MountainTops.com, Inc., that manufactures and sells all types of outdoor clothing goods. MountainTops.com began almost a half century ago as a small catalog-based company in the Pocono Mountains. The business struggled but survived with a small and primarily local customer base. Realizing the power of the Internet, in the mid 1990's, MountainTops.com converted its catalog-based business to an e-business, advertising and selling its products directly over the Internet. Within a few years, MountainTops.com market share and product line grew exponentially with customers from all over the United States and the world. The company's assets as of 2022 have grown to 22 billion dollars. The management of MountainTops.com, Inc. attributed the success of its business to their ability to leverage the power of information technology by collecting and tracking data on customer's shopping habits and following up with timely, direct and focused marketing. Realizing the power of deploying e-business technology along with a software system that would specialize in collecting and tracking data on customers shopping habits, the CEO of Mountain Tops.com, Inc. created Data Mining, Inc. to design, develop, and sell a system that would enable a business to become an e-business and to collect and mine data on the shopping habits of its customers. The vision for DMI includes: 1. Sell the DMI system to every online market sector that can benefit from data mining technology: a. Small and large business. b. Local and worldwide. c. Specialized product line (e.g., MountainTops.com) or diversified product line (e.g., amazon.com, Walmart.com). You are the CIO of the newly established Data Mining, Inc. (DMI), a company that specializes in collecting, storing and analyzing data on customers purchasing habits and then selling its findings to large e-business vendors. First, here is some background on the company, DMI was conceived by the CEO of a major corporation, MountainTops.com, Inc., that manufactures and sells all types of outdoor clothing goods. MountainTops.com began almost a half century ago as a small catalog-based company in the Pocono Mountains. The business struggled but survived with a small and primarily local customer base. Realizing the power of the Internet, in the mid 1990's, MountainTops.com converted its catalog-based business to an e-business, advertising and selling its products directly over the Internet. Within a few years, MountainTops.com market share and product line grew exponentially with customers from all over the United States and the world. The company's assets as of 2022 have grown to 22 billion dollars. The management of MountainTops.com, Inc. attributed the success of its business to their ability to leverage the power of information technology by collecting and tracking data on customer's shopping habits and following up with timely, direct and focused marketing. Realizing the power of deploying e-business technology along with a software system that would specialize in collecting and tracking data on customers shopping habits, the CEO of Mountain Tops.com, Inc. created Data Mining, Inc. to design, develop, and sell a system that would enable a business to become an e-business and to collect and mine data on the shopping habits of its customers. The vision for DMI includes: 1. Sell the DMI system to every online market sector that can benefit from data mining technology: a. Small and large business. b. Local and worldwide. c. Specialized product line (e.g., MountainTops.com) or diversified product line (e.g., amazon.com, Walmart.com).
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Related Book For
Auditing An International Approach
ISBN: 978-0071051415
6th edition
Authors: Wally J. Smieliauskas, Kathryn Bewley
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