What is the purpose of brand management?
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What is the purpose of brand management?
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Brand management serves a multifaceted purpose aiming to cultivate a positive and distinct perception of a brand in the minds of its target audience H...View the full answer
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Related Book For
Entrepreneurship Successfully Launching New Ventures
ISBN: 9780132555524
4th Edition
Authors: Bruce R. Barringer, R. Duane Ireland
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