Question: Zynga is a social network game developer that develops browser-based games that work both stand-alone and as application widgets on social networking sites like Facebook

Zynga is a social network game developer that develops browser-based games that work both stand-alone and as application widgets on social networking sites like Facebook and MySpace. What are the pluses and minuses of Zynga’s approach to launching games that rely on another company’s platform (i.e., Facebook and MySpace) to reach its intended audience? Is Zynga growing via internal, external, or hybrid forms of growth?

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Pluses of Zyngas Approach 1 Access to Large User Base Leveraging platforms like Facebook and MySpace provides Zynga with immediate access to a vast us... View full answer

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