Question: Zynga is a social network game developer that develops browser-based games that work both stand-alone and as application widgets on social networking sites such as

Zynga is a social network game developer that develops browser-based games that work both stand-alone and as application widgets on social networking sites such as Facebook. What are the pluses and minuses of Zynga’s approach to launching games that rely on another company’s platform (i.e., Facebook) to reach its intended audience? Is Zynga growing via internal, external, or hybrid forms of growth?

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