Ji-Yoo Kim is purchasing a business named Niagara Laser Optics that is located near Buffalo, New York. The business had several brushes with the law during the past several years, dealing with claims of false advertising and wrongful termination of employees. As a result, Ji-Yoo has a strong concern about the firm’s ethical culture. What specific techniques could Ji-Yoo use to increase the emphasis placed on business ethics when he takes control of the firm?