1. In what ways does Bayer’s operations management system help improve the company’s efficiency?

2. What are some of the advantages of using big data when it comes to increasing customer satisfaction? What are some disadvantages?

3. What strategies can companies employ to keep their supply chains lean while addressing overall quality of their products?

In 2010 many pharmacies around the northeastern United States sold out of allergy medications. However, today, advanced supply-chain technology has enabled pharmaceutical companies to keep their allergy-relief products in stock. Many vendors now are combining data from thousands of stores of different retailers and cross-referencing it with weather, pollen, and other data to make sure that they can meet consumer demandand not miss out on potential sales.

McLean, a product marketing company, has a team of scientists who help companies mine big data and better anticipate future demand. The company provides web-based software that allows clients to look at data reports and to analyze and customize the data every day