What is CRM, and how can it help improve responsiveness to customers?

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Essentials of Contemporary Management

ISBN: 978-1259545474

7th edition

Authors: Gareth R. Jones, Jennifer M George

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Question Posted: Dec 10, 2018 05:03 AM

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What is CRM, and how can it help improve responsiveness to customers?

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CRM is a technique that uses IT to develop an ongoing relationship with customers to maximize the va...View the full answer

Essentials of Contemporary Management

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