As you have learned in this chapter, the time-tried AIDA sales technique is alive and well even

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As you have learned in this chapter, the time-tried AIDA sales technique is alive and well even in short Twitter messages. Of course, we can’t expect to find all four parts in a single tweet.

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Your Task.

Study the following tweets and describe the persuasive techniques they employ. For additional tweets to study, especially if you have no Internet access, see Figure 8.5.

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Essentials Of Business Communication

ISBN: 9780357714973

12th Edition

Authors: Mary Ellen Guffey, Dana Loewy

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