As you have learned in this chapter, the time-tried AIDA sales technique is alive and well even
Question:
As you have learned in this chapter, the time-tried AIDA sales technique is alive and well even in short Twitter messages. Of course, we can’t expect to find all four parts in a single tweet.
Your Task.
Study the following tweets and describe the persuasive techniques they employ. For additional tweets to study, especially if you have no Internet access, see Figure 8.5.
Transcribed Image Text:
Coca-Cola Coca-Cola @CocaCola Dec 16 Help us recognize the out-of-the-ordinary students who graduated in an out-of-the-ordinary situation. Share a kind comment with a graduate to celebrate all of their hard work. # Together TastesBetter Soup Co @CampbellSoupCo-Feb 18 New Farmhouse Thin & Crispy Butter Pecan cookies are on shelves this month-they're rich and buttery with fresh-from-the-oven taste. #CampbellSnacks DIRECTV @DIRECTV Feb 18 TYWho will walk away a 2021 #AusOpen champion? Catch the tournament's final matches on @espn and our interactive sports mix on Ch 906* John Deere @JohnDeere- Apr 2, 2020 Running out of activities for the kids? Have them color these pages and dedicate it to someone they love-then share it here! Download here: bit.ly/2luH21P Harley-Davidson @harleydavidson-Jan 28 "To me, la dolce vita is right here, right now." Learn why Davide got back on a motorcycle and the sense of freedom he feels on the open road. live.harley- Experience the #Harley Davidson 2021 Virtual Event davidson.com DreamWorks Animation @Dreamworks-Feb 26 Perfect family fun! Take your pack on an adventure they'll enjoy again and again when you own #CroodsNewAge. Get it on Amazon Prime Video today.unipictures/Croods2AMZ ***
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The tweets provided are examples of how brands and individuals leverage the AIDA Attention Interest Desire Action model in their social media strategies The AIDA model is a classic marketing approach ...View the full answer
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Related Book For
Essentials Of Business Communication
ISBN: 9780357714973
12th Edition
Authors: Mary Ellen Guffey, Dana Loewy
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